Jeddah, November 9, 2025
Under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud – may Allah protect him, the city of Jeddah is hosting the 5th edition of the Hajj Conference & Exhibition from November 9 to 12, 2025, organized by the Ministry of Hajj and Umrah in collaboration with the Pilgrim Experience Program.
The conference serves as a global platform bringing together government entities, private organizations, and non-profit institutions to showcase the latest technologies and innovative solutions in the Hajj and Umrah ecosystem. It reflects the Kingdom's leadership in serving the Guests of Allah and supports the objectives of Saudi Vision 2030, which aim to enhance service quality and strengthen integration across the sector.
As part of this landmark event, Elm, a pioneer in digital solutions, is participating as the strategic sponsor of the conference—continuing its long-standing partnership with the Hajj and Umrah ecosystem and its ongoing contribution to the sector's digital transformation. This participation reaffirms Elm's pivotal role in enabling digital transformation through AI-driven solutions and innovations that enhance operational efficiency and service quality while digitizing processes to create a seamless, connected experience for pilgrims and visitors.
Elm's pavilion presents an integrated showcase of smart digital solutions powered by AI, reflecting the company's deep expertise in designing and improving services across the Hajj and Umrah ecosystem. By combining intelligent analytics, system integration, predictive capabilities, and performance optimization, Elm continues to develop practical solutions that accelerate digital transformation and improve efficiency.
Among the featured offerings are the API Integration Platform, which enables government and private entities to connect and launch digital services instantly through unified interfaces, and digital payment, invoicing, and e-wallet solutions that allow organizations to manage transactions securely and seamlessly across local and international systems.
On the safety front, Elm is showcasing its security and digital safety systems, which facilitate digital permit management and facility monitoring with real-time verification and early warning capabilities, ensuring safe, unified digital environments. The company also presents advanced logistics platforms that automate operational processes and improve coordination and efficiency among entities involved in Hajj operations.
Elm's ecosystem further includes a range of field solutions designed to enhance the visitor experience and manage crowds. Among them, the “Nusuk Marhaba" project offers a fully digital journey for pilgrims and visitors—from arrival to departure—through integrated registration, smart guidance, and intelligent transportation. Additional solutions such as crowd-flow simulation in the Grand Mosque and smart scheduling for visitors of Al-Rawdah Al-Sharifah showcase Elm's use of AI and digital simulation technologies to optimize crowd movement and ensure safety.
Elm's portfolio also extends to digital platform development and automation, building secure, unified digital environments that support seamless service delivery. At the forefront of these efforts is “Nuha". Elm's advanced AI model, developed in-house by Saudi talent. Nuha combines natural language processing, computer vision, and voice interaction to power intelligent systems that enhance operational decision-making, data analytics, and predictive insights—ultimately improving the quality and sustainability of services for pilgrims and visitors.
Majid bin Saad Al Arifi, Official Spokesperson and Vice President of Marketing at Elm, said:
“Our participation in the Hajj Conference & Exhibition 2025 reflects Elm's ongoing commitment to supporting the development of the Hajj and Umrah ecosystem through innovative digital and AI-powered solutions. It also reaffirms our role as a trusted national partner working alongside government entities to deliver an exceptional experience for the Guests of Allah—one that combines operational excellence, technological advancement, and a deeply human dimension".
Through its strategic sponsorship, Elm continues to reinforce its mission to enable digital transformation through AI-driven innovations aligned with the goals of Vision 2030, contributing to strengthening the Kingdom's position as a global leader in crowd management and smart service delivery for pilgrims and visitors—embodying Elm's vision to be “the digital partner that enables the future and innovates for it."