At Elm, safeguarding your personal data is our main concern. This notice (together with our Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Your personal data is processed only within the scope of the legal provisions of the applicable laws and regulations.
In this Privacy Notice, we provide you with information about the processing of your personal data and your rights as a data subject in the context of the steps taken by Elm to process your request. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
By accessing this website and your continued use of this website, you agree to be bound by the terms of the Privacy Notice. If you do not agree, please do not access or use this site.
Who We Are
Elm is a technology provider that values the privacy and security of your personal data. As part of your interaction with our website, we may collect, process, and store your personal data in accordance with applicable data protection laws. You can
us using the below contact details:
Elm, 6614 Al-Thagr Al-Nakhil, Riyadh
Unified number:
920000356
Personal Data Protection Officer:
dpo@elm.sa
What personal Data We Collect
We will only collect your personal data in line with relevant regulations and laws.
We collect different kinds of personal data about you, as shown below, when you provide your information through Contact Us pages on the website. In some cases, the data may not be personal by itself but where it is associated with other information from which you can be identified, we treat such information as personal data:
- Identity information may include your first name, last name, title, job title, and the organization you represent (if any).
- Contact information includes your email address, location, and telephone numbers.
- Technical information includes your internet protocol (IP) address, your login data to our website/ application, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website.
- Usage information includes information about how you use our websites, apps, and services.
How We Collect Your personal Data
We collect your personal data directly from you during your interaction with our website and when you provide your personal data through Contact Us/Registration Forms available on the website.
Why We Collect Your personal Data
Your personal data is collected for the purposes of:
- Responding to your queries and feedback.
- Facilitating investor, research, and vendor partnership.
- Improving our products, services, and website functionality.
- Complying with legal obligations and enforcing our terms of service.
Legal Basis for Processing
We process your personal data based on one or more of the following legal bases:
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Consent: Where you have provided explicit consent for the collection and use of your personal data.
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Legitimate Interest: In some cases, Elm may process your data for our legitimate business interests, such as improving our website functionality.
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Legal Obligation: To comply with legal requirements.
How We Secure Your personal Data
The security of personal data is a priority and is protected by maintaining physical, electronic, and procedural safeguards that meet applicable laws. We shall take reasonable steps and measures to protect the security of the customer's personal data from misuse, loss, unauthorized access, modification, or disclosure. We maintain our security systems to ensure that the personal data of the customer is appropriately protected and follows standard encryption norms for the transmission of information. We ensure that our employees and affiliates respect the confidentiality of any personal data held by us.
Who We Share Your personal Data With
We do not sell your personal data provided on the website to third parties. However, we may share your personal data with trusted partners or service providers to fulfill the purposes mentioned above or if required by the law. We may need to disclose your personal information outside Elm if we believe such action is necessary to:
- Provide improved services and experience to our customers and clients.
- Comply with the law or legal process.
- Protect and defend the rights or property of Elm (including the enforcement of our agreements).
- Act in urgent circumstances to protect the personal safety of Elm's customers and clients or members of the public.
Direct Marketing
At Elm, where we have a legal basis to do so, we may use your personal information to send you marketing communications or to promote our services and other information that you may have interest in, via email or SMS. You may opt out of receiving any marketing materials or all of these communications from us by unsubscribing or contacting Elm at the email address mentioned in this notice.
Our marketing communications may include personalized and non-personalized materials, where the personalized materials will be specifically tailored to you and will include content that we think is most relevant to you, based on what we know about you.
Use of Google Analytics 4 (GA4)
Our website uses Google Analytics 4 (GA4), a service provided by Google LLC, to analyze and monitor website traffic and user behavior. GA4 helps us understand how visitors interact with our site, so we can improve its functionality, user experience, and performance.
The data collected by GA4 is used for:
- Monitoring and analyzing website performance.
- Improving the functionality and user experience of our website.
- Understanding user preferences and behavior patterns to optimize our content.
- Ensuring that our website meets technical requirements and user needs.
All data collected through GA4 is processed in an anonymized and aggregated form, meaning that it cannot be used to personally identify any individual user.
You can control the collection and use of data through GA4 by:
- Managing your cookies preferences: You can disable the collection of cookies through your browser settings.
- Opting out of Google Analytics: You can opt out of Google Analytics tracking by using the [Google Analytics Opt-out Browser Add-on].
For more information about how Google collects and processes data through Google Analytics 4, please visit Google's [Privacy Policy] and [Google Analytics terms].
How Long We Keep Your Personal Data
At Elm, we retain your personal data only for as long as mandated by the regulators for the purposes set out in this Privacy Notice. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies which is subject to instruction from regulators.
Your Rights Regarding Processing of Your Personal Data
You have the following rights in relation to your personal data:
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Right of Access to Your Personal Data: Request access to the personal data we hold about you.
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Right to Request Access to Your Personal Data: You are entitled to request access to your Personal Data held by Elm in a readable and clear format, if technically feasible, through a channel requested by you.
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Right to Request Correction of your Personal Data: Request correction of any inaccurate or incomplete data.
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Right to Request Destruction of Your Personal Data: Request the deletion of your data under certain conditions.
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Right to Withdraw Your Consent for Processing Your Personal Data: You are entitled to withdraw your consent for processing your Personal Data at any time, unless there are legal bases that require otherwise.
In case of submitting a request for exercising this right, you will receive an initial response within 1 week as of the request receiving date.
For further details regarding the processing of your Personal Data and how to exercise your rights, you can contact the Personal Data Protection Officer at Elm using the below mentioned contact details:
Elm, 6614 Al-Thagr Al-Nakhil, Riyadh
Unified number:
920000356
Personal Data Protection Officer:
dpo@elm.sa
Complaint or Objection Filing Method
If you have any concerns, or if we do not comply with the Personal Data Protection Law, you can file a complaint to Privacy and Data Governance Division of Elm, by sending an email to
dpo@elm.sa.
If you are not satisfied with how we process your complaint, or if we fail to respond within 1 month, you can file a complaint to the Competent Authority which is SDAIA.
Saudi Data & Al Authority address:
Kingdom of Saudi Arabia
Riyadh
Website:
Saudi Data & AI Authority (sdaia.gov.sa)
National Data Governance Platform “DGP" (dgp.sdaia.gov.sa)
Changes to This Notice
Elm reserves the right to change this Privacy Notice from time to time. Changes and modifications to this Privacy Notice will be effective immediately upon posting of the changes and modifications on this website. It is advised that users revisit this Notice periodically in order to be fully aware of any changes.