Elm, a leading provider of digital solutions, signed a Memorandum of Understanding (MoU) with the Saudi Ministry of Sports (MoS) at LEAP 2023, which took place in Riyadh from February 6th to 9th.

The MoU was signed by Dr. Nasser bin Zaid Al Meshari, Elm's Vice President of Business Sectors, and Dr. Khalid AlGhligah, Deputy Minister of Digital Transformation at MoS, to foster collaboration for the advancement and support of digital transformation in MoS using Elm's digital solutions and services.

The MoU between Elm and MoS will examine joint ventures in the areas of digital transformation and electronics, including integrating digital business models with traditional ones, utilizing digital content, expanding the reach of content for sports organizations by leveraging digital media, and enhancing direct interaction with the public.

We are thrilled to collaborate with all ministries and government entities in the Kingdom, including MoS. MoS is striving to empower and regulate sports organizations and increase their efficiency in line with Vision 2030, which supports digital transformation across various sectors and fields in the Kingdom. As a premier digitization and e-service company, we acknowledge the role of digital transformation in enhancing the capacity of sports authorities and institutions and improving performance, thereby elevating the sports environment in the Kingdom. Thus, we are well positioned to play a crucial role in advancing services in this sector and making them more accessible," said Mr. Majid bin Saad Al-Arifi, Elm's Spokesperson and Executive Vice President of Marketing.

Mr. Al-Arifi further stated: "The Kingdom has made remarkable progress in digital transformation. Today, the world is shifting toward a more digital future, and thus needs to step away from traditional methods. Digital transformation in the Kingdom is an integrated strategy aimed at enabling and accelerating the transformation of government institutions efficiently and effectively. We are committed to supporting digital transformation in the Saudi government sector, and the MoU with MoS is in line with this goal."

Elm leverages LEAP 2023 as a showcase for its sophisticated services, solutions, and products, and its expertise in implementing digital projects and providing consultancy services to support digital processes across various sectors in the Kingdom. Elm also highlights its role in driving digital transformation in the region through premier solutions that enhance performance and operational efficiency across multiple sectors.